The other day Stacey and I had some family friends over. Since the day was hot and the kids had been outside for the whole day we wanted to give them some ‘down time’ in the basement, where it was cool and they could calm down for a little.
I suggested a couple of the DVDs that we had, but there was no consensus among the children. Then one of the kids just said, ‘Let’s watch something on Netflix!’ I don’t know why it surprised me. After all, our own kids watch things on Netflix fairly regularly, but coming from a child in another family it just hit me how quickly kids become familiar with new technology and new opportunities for entertainment.
Apparently kids aren’t alone, either. Last month (June 2012), Netflix streamed over 1 billion hours of programming into households around the world. That is a lot of entertainment. it puts Netflix at the forefront of all entertainment products and providers in our world today.
The Evolution of Entertainment Eliminates Waiting
Remember cassette tapes? Remember how we used to have try to fast forward and rewind to find our songs? Remember the frustration of getting a video from the rental store, only to find out that the last person had not remembered to ‘be kind and please rewind’? How frustrating to have to wait to watch your movie while the tape rewound! Or how about watching TV shows before PVRs? Remember when we used to have to wait for commercials to be done instead of just fast-forwarding through them?
So technology advanced and with the advent of DVDs and CDs there was no more rewinding. No more waiting. And with PVRs, even waiting through those little breaks in the middle of your entertainment is removed.
And Netflix is the next stage in that entertainment evolution that eliminates the ‘weak gene’ of waiting. Any show, any movie, any time, no waiting.